In a world forever altered, what becomes of the brands that once dominated our visual landscape? This is the question that French digital artist Julien Tabet (previously featured) explores in his thought-provoking series, “The Imaginary Decay of Popular Brands”. Tabet’s haunting images depict iconic logos like Facebook and McDonald’s reclaimed by nature, their once-vibrant colors muted and their structures crumbling.
Tabet’s work is more than just a dystopian vision; it’s an invitation to consider the impermanence of even the most powerful brands. In a world without humans to consume their products or scroll through their feeds, these brands lose their meaning. They become mere husks, their logos stripped of their power to influence and persuade.
The artist’s work is open to interpretation, but it can be seen as a commentary on our current obsession with brands. We are constantly bombarded with logos and advertising, and it’s easy to forget that these brands are ultimately just creations. Tabet’s post-apocalyptic world reminds us that even the most seemingly permanent things can eventually fade away.
I’ve always had a fascination for post-apocalyptic environments where nature has taken over our cities. So I imagined a world in which some of the major brands of this world have been abandoned and are just some memories of a past civilization. There is no particular message behind these images, which was just a way for me to have fun and practice, but feel free to interpret them in your way!
Julien Tabet
More info: Website, Behance, Instagram (h/t: Bored Panda).
Addidas
YouTube
Netflix
Adobe
Coca-Cola
Apple
McDonald
Nike
Pepsi
Spotify
Twitch
WWF
