Pref, a British artist, has gained acclaim for his striking 3D typography murals that play with visual perception and language. His work is characterized by vibrant colors and the illusion of depth, creating a dynamic interaction between text and space. Pref’s approach to typography is unconventional; he often disregards formal typographic rules to draw letters in a more freeform and expressive manner.
This rebellious style is a departure from his previous meticulous attention to the minutiae of lettering design, now preferring to use basic shapes and embrace imperfections. His murals are not just visually stimulating but also intellectually engaging, as viewers are invited to decipher layered texts that often reflect autobiographical elements or commentaries on contemporary society.
I spent a long time as an art director pouring over fonts, but have little to no interest in them now. I tend to just go with something classic and minimal if I’m designing. I think my current Pref work in a lot of ways is a rejection of formal typography and all the boring rules associated with it. I spent so long being concerned with the minutiae of lettering design that now I prefer to just draw them however I want. Using them for their basic shapes, often the wobblier the better.
Pref
More info: Website, Instagram (h/t: End).
