British artist Pref creates incredible typography murals with three-dimensional effects and vibrant colors.
I spent a long time as an art director pouring over fonts, but have little to no interest in them now. I tend to just go with something classic and minimal if I’m designing. I think my current Pref work in a lot of ways is a rejection of formal typography and all the boring rules associated with it. I spent so long being concerned with the minutiae of lettering design that now I prefer to just draw them however I want. Using them for their basic shapes, often the wobblier the better.Pref